Persuading Crowds Part 1: An Introduction

Hey everyone, Christopher Peck with Speak Into Action Communications.

T.S. Eliot once said, "Business today consists in persuading crowds."

I love this quote for so many reasons. As an actor and director, there is nothing more invigorating than influencing crowds through a tremendous piece of theatre. As a Strategic Communication Coach, I get to use the same tools to empower business leaders to persuade their crowds.

But let's be honest. Crowds come in all shapes and sizes.

Some of us are skilled in persuading crowds of one, but we struggle to persuade crowds of many.

Others, myself included, feel much more comfortable persuading crowds of many but find it more difficult to persuade crowds of one.

Still, there are those who find it extremely challenging to persuade crowds of one or many because they haven't persuaded the most important crowd: the crowd of self.

The following is a four-part series unpackaging and nuances of persuading crowds and focusing on a different crowd size each week. In addition, part four will have a challenge for readers and an incentive for those who complete the challenge first.

Persuasion is a crucial component of our business success. But in order to persuade, we have to be exceptional performers, and exceptional performers use a couple of key ingredients to regularly present the best version of themselves.

Follow my blog every Tuesday and I'll show you how to dial in to those ingredients whether you're engaging a crowd of self, a crowd of one, or a crowd of many.

Thanks for reading everyone, this is Christopher Peck with Speak Into Action Communications: helping businesses perform better by training better performers. See you next week!

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