'Commitment and Consistency' or 'How Your Business is Like a Rom-Com'

Hey Everyone, Christopher Peck with Speak Into Action Communications where we train businesses to build successful client experiences through organizational commitment and consistent execution.

To best illustrate the need for commitment and consistency in our business practices, I give you a movie review:

As Covid lingers and social isolation continues, my partner and I have exhausted our usual streaming go-tos and had to resort to more off-the-beaten-path programming. Top of the list seems to be true-crime cult documentaries and teenage rom-coms. The two most recent being the wildly successful Netflix adaptation of Jenny Han's best seller, "To All The Boy's I've Loved Before" and the perhaps lesser well known 2010 film, "Easy A" starring Emma Stone.

Watching each for the first time, I was struck by the early similarities. Both movies begin posing a similar question: What would happen if two characters engaged in a fake romantic relationship to further their own personal agenda?

From there, the movies' similarities pretty much end. "To All the Boy's" gently peels away the layers of this question exploring those personal agendas further, the challenges of keeping up appearances, and the kindling of real romantic feelings within a fake romantic relationship, until ultimately boy and girl fall happily into 16-year old love. It's a fun story and worth the watch.

"Easy A" quickly abandons it's fake relationship premise in an attempt to tackle every sort of conceivable high school--and adult--dilemma:

-Prostitution

-Toxic Christianity

-Inappropriate Student-Teacher Relationships

-Mental Health

-School Bullying

-Being Gay at a public high school in 2010

-Date rape

-Nods to '80's romantic comedies

And I feel any of these themes would be worth exploring, and have been in other successful movies, but where "Easy A" doesn't hold up for me is it's attempt to do too much. It wants something for everyone without fully exploring anything. In other words, it's uncommitted and inconsistent.

Too often I see businesses make the "Easy A" mistake. In a vain effort to build an experience which will attract everyone, they struggle to lean into and fully explore an experience capable of attracting anyone.

They offer too much, are consistently pivoting for a new perceived client, always changing their messaging and ultimately creating distrust in the experience of their business.

All of this could be avoided if they established their experience early on and devoted themselves to the relentless commitment and consistency of that experience.

What's the experience of your business?

In theatre, Directors are challenged to summarize the play they are directing in one sentence. So I pose the same challenge to you: write down in the comments section how you help your ideal client in one sentence.

I'll go first: I provide a creative, collaborative, and intuitive approach to helping business teams execute and perform the experience of their business.

Now your second challenge is to remain committed and consistent to the execution of that experience.

You don't have to help everyone. You won't help everyone. But you do have to provide an experience for your ideal client which sets you apart in your industry. Lean into that, and I guarantee 2021 will be your year.

Thanks for reading everyone, this is Christopher Peck with Speak Into Action Communications; helping businesses perform better, by training better performers.

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