From Scary to Lovable: Rebranding Communication Skills for Consistent Success

Meet "Huggles." For Christmas, my son got a set of monster trucks, but one scared him: Zombie, with its gnarled face and oozing brains. I decided to rebrand it as Huggles, the only truck with arms for hugging. This journey taught me three key ingredients for communication growth: be intentional, get buy-in, and be consistent.