The Authenticity Placebo: Stop Trying to Be. Start Choosing to Act.
We’ve been told for years that authenticity is the cure. That if we just “be ourselves,” we’ll find connection, fulfillment, and freedom. But what if that story is a placebo—comforting, but inert?
Because you can be authentically stuck. Authentically passive. Authentically small.
Authenticity isn’t a virtue. It’s a record.
And if that record isn’t serving you, it’s time to rewrite it.
The Authenticity Placebo dismantles the myth of “being real” and reframes identity as a living archive—one you can challenge, reshape, and own.
Stop trying to be. Start choosing to act.
Performing vs. Pretending: How Misunderstanding This Is Hurting Your Brand, Your Business, and Your Relationships
Many professionals confuse performance with pretending—fearing that intentional self-presentation will make them seem fake. But in reality, performance is the key to powerful leadership presence, personal branding, and intentional influence. In this post, we explore why owning your performance isn’t inauthentic—it’s essential for showing up with clarity, confidence, and purpose in your business, relationships, and life.