Performing vs. Pretending: How Misunderstanding This Is Hurting Your Brand, Your Business, and Your Relationships

Many professionals confuse performance with pretending—fearing that intentional self-presentation will make them seem fake. But in reality, performance is the key to powerful leadership presence, personal branding, and intentional influence. In this post, we explore why owning your performance isn’t inauthentic—it’s essential for showing up with clarity, confidence, and purpose in your business, relationships, and life.